6-week program for facilitators, trainers, and coaches

Stop Struggling to Find Clients.
Start Attracting Them.

Apply Now and Turn 2025 Into Your Year of Results

You’re here to make a difference, and this program gives you the tools to do just that. With a clear plan and personalized support, you’ll confidently market yourself, sell your services, and reach more people.

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You’re an expert in agile, on top a talented facilitator, trainer, and coach. You know your work can create real change.

But when it comes to landing clients or filling your workshops? It feels like you’re spinning your wheels.

  • You’ve tried posting on LinkedIn, but no one’s biting.
  • You’ve tried pitching to potential clients and hearing nothing back.
  • You’ve tried creating offers, but never knowing if they’ll work.

It’s exhausting, discouraging, and leaves you questioning if being self-employed, working with purpose and earning good money is even possible.

Here’s the good news: It is possible.
And it doesn’t take gimmicks or pushy tactics.

Introducing

Who to Sell What How

A six-week program designed for facilitators, trainers, and coaches who are ready to:

Attract more clients—without feeling like you’re chasing them.
Fill your workshops—and create offers that truly sell.
Build a business that supports your purpose and brings financial stability.

This program goes beyond theory or generic advice. Over 6 weeks, you’ll define your audience, craft offers that truly resonate, and build a clear, actionable plan for marketing and sales. And you won’t do it alone—you’ll have access to regular live calls, where you can ask questions, share your progress, and get personalized feedback and support.

It’s about creating the foundation you need to grow your business—so you can stop chasing clients and start attracting them.

By the end, you’ll have:

A clear understanding of who your ideal client is.

A simple plan to market and sell without feeling pushy.

Offers that align with their needs and make them say, “Yes, I need this!”

Here’s How It Works

The program combines the flexibility of a self-paced course with the structure of a six-week journey—and the invaluable support of live calls and personalized guidance. Whether you’re just starting out or refining your approach, you’ll gain clarity, confidence, and momentum to grow your business.

Follow a Structured 6-Week Journey
The program is designed to help you reach your goals in just six weeks. Each week focuses on a key topic with daily, actionable tasks to guide you step by step.

Join Weekly Live Calls
Each week, join us Monday and/or Wednesday for interactive live calls. These sessions are your space to clarify questions, share progress, and get tailored feedback on your work.

Email Support When You Need It
If you can’t join a live call or need assistance between sessions, send me an email. You’ll receive a personalized reply within 48 hours, ensuring you’re never stuck or left without guidance.

How It Works

Your 6-Week Journey

If you’re ready to put in the work, this program will give you the tools and support to finally move forward.

Bonus Course

Create the space you need to succeed.

Learn how to carve out one hour a day for this program—and beyond—using tools and strategies from this self-paced module.

1:1 Kickoff Call

Let’s get this started.

Book a personal 30-minute session with me. Together, we’ll clarify your goals and create a tailored plan to get the most out of the program.

Week 1: Vision Week

Set your goals and start strong.

Get clear on where you’re headed. You’ll define your long-term goals and identify what truly matters in your business, creating a roadmap that aligns with your purpose and values.

Week 2: Ideal Client Week

Find your focus.

Who do you want to work with? You’ll identify your Ideal Client—the people who need your expertise and are eager to work with you.

Week 3: Positioning Week

Stand out and showcase your value.

Stand out in a crowded market. Craft your unique value proposition and learn how to communicate what makes you the perfect choice for your Ideal Client.

Week 4: Offer Week

Craft offers your clients can’t resist.

Create irresistible offers. You’ll design services or programs that not only meet your clients’ needs but also align with your strengths and expertise.

Week 5: Marketing Week

Get noticed by the your Ideal Client.

Take the guesswork out of marketing. You’ll build a simple, effective plan to reach your Ideal Client, using strategies that feel authentic and achievable.

Week 6: Sales Week

Guide prospects to a confident yes.

Close with confidence. Learn how to guide conversations with prospects, overcome objections, and secure clients in a way that feels natural and respectful.

Structured Yet Flexible

Follow a clear six-week path—but without the pressure to rush. Need more time? Extend your access with ongoing live-call support and updates to materials.

Tailored to You

This isn’t a one-size-fits-all course. It’s designed for facilitators, trainers, and coaches working with organizations.

Action-Oriented Daily Tasks

Break big goals into small, achievable steps. Spend just one hour a day to make real progress.

Live Calls That Keep You Moving

Weekly calls provide direct support and valuable feedback. Whether you’re clarifying your Ideal Client, refining your offers, or planning your sales conversations, you’ll always know what to do next.

Ready to Attract More Clients?

Join Who to Sell What How today and start taking action immediately.

Here’s what you’ll get:

1:1 Kickoff Call to set your foundation
6-Week Structured Program with daily tasks
Weekly Live Calls for personalized feedback
Immediate access to self-paced bonus course: Find an Extra Hour for Your Business
26-page Money Mindset Workbook to help you build a healthier relationship with money
And if you need more time? Extend your access and stay as long as you need.

Sign up now and start creating the space for your success with the Preparation Week.

› Join the Program

Apply For The 6-Week Program